Parametros de UTM
Canal (Channel) | Fuente (Source | Medio (Medium) | Parametro UTM |
Meta Ads | cpc | Insertar en cada anuncio: utm_source={{site_source_name}}&utm_medium=cpc&utm_campaign={{campaign.name}}&utm_content={{adset.name}} | |
Tiktok Ads | tiktok | cpc | Insertar en la URL: ?utm_source=tiktok&utm_medium=cpc&utm_campaign=__CAMPAIGN_NAME__&utm_id=__AID__&utm_term=__AID_NAME__&utm_content=__CID_NAME__ |
Pinterest Ads | cpc | Insertar en la URL: ?utm_source=pinterest&utm_medium=cpc&utm_campaign={campaignname} |
Canales Eliminados:
-Cross Network
-Paid Shopping
-Paid Search
-Paid Social
-Organic Social
Reglas de grupos (Pago)
Nombre canal (Channel Name) | Orden | Source | Medium |
Meta Ads | 1 | Matches regex fb|facebook|instagram|ig | Matches regex paidsocial|cpc|paid|ppc |
Google Ads | 2 | Matches google | Matches cpc |
Pinterest Ads | 3 | Matches pinterest | Matches regex paidsocial|cpc|paid|ppc |
Tiktok Ads | 4 | Matches tiktok | Matches regex paidsocial|cpc|paid|ppc |
Reglas de grupos (Orgánico)
Canal (Channel Name) | Orden | Source | Medium |
Organic Facebook | 5 | Partially matches regex fb|facebook | Does not partially match regex: paidsocial|cpc|paid|ppc |
Organic Instagram | 6 | Partially matches regex ig|instagram|linktr.ee | Does not partially match regex: paidsocial|cpc|paid|ppc |
Organic Pinterest | 7 | Contains pinterest | Does not partially match regex: paidsocial|cpc|paid|ppc |
Organic Tiktok | 8 | Contains tiktok | Does not partially match regex: paidsocial|cpc|paid|ppc |
Reglas de grupos (Mail)
Canal (Channel Name) | OR | Source |
OR | Contains Klaviyo, Privy, Mailchimp |
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